The charming Lys Valley, in the North of Belgium, has been the home base for the family Masureel since many years. The beautiful area of the 'golden river' has been an inspiration for numerous painters, but was especially known economically as the principal area for the spinning and weaving of flax. In 1850, the Masureel family starts in this region their own business in textile industry. That period is known for the industrial revolution and the family introduces steam machines in the processes for treating textiles. The company becomes very much acknowledged with the different textile treatments and continues its experience. End of the 20th century, Masureel international starts printing on nonwoven wallcoverings and textiles and becomes one of the leaders in this technique. Although textile business goes down in Europe, Masureel international keeps on growing, thanks to the ideal combination of technical knowledge and creativity. Today, thanks to this historical background, the experience in exporting collections and the growing in-house creativity, the own label "Khrôma" is founded as the brand name for high level collections with quality nonwoven wallcoverings and fabrics. Discover the "Art at Home" challenge in the Khrôma products.